SGMC Health is proud to celebrate the first anniversary of its highly successful podcast, “What Brings You in Today?” This engaging series has quickly become a cornerstone of the health system’s community outreach, allowing listeners to hear directly from seasoned physicians and medical professionals on a wide range of healthcare topics.
Hosted by the health system’s marketing department, the podcast has achieved significant milestones since its debut in January 2024. Its 23 episodes have amassed more than 7,000 plays across a wide-ranging audience. It also received a Gold Award in the Podcast Episode category at the 2024 Hermes Creative Awards, an international competition celebrating excellence in marketing and communication.
In its first year, “What Brings You in Today?” covered a variety of relatable healthcare subjects, such as weight loss, hospice care, and heart health in a fun and conversational way. The podcast’s format empowers listeners to learn about these topics directly from experts, with the added opportunity to submit questions that are addressed in future episodes.
“This project has been a true labor of love, and we are thrilled by the positive reception from our listeners over the past year,” said Erika Bennett, Vice President of Marketing and Brand Experience. “Our goal is to continue evolving the podcast, making it even more impactful while maintaining its engaging and relatable nature.”
The podcast’s impact extends beyond the episodes themselves, with short video clips becoming a vital component of SGMC Health’s social media outreach. These clips, featuring expert advice, have helped increase community engagement. Analytics show that the podcast primarily attracts a female audience, with the 28-34 age group being the most engaged demographic.
Listeners can access “What Brings You in Today?” on Apple Podcasts, Spotify, and YouTube. SGMC Health encourages the public to subscribe, join the conversation, and suggest topics or questions they’d like to see for future episodes.
For more information about SGMC Health and its award-winning podcast, visit sgmc.org/podcast.